Course Details
Your Price Talks Workshop
Course past enquire for a new date
Professional Development
Marketing
Price Talks Ltd
Parklane Motor Inn
2 Rewiti Place
Takapuna
Full Day
$195.00
(excl GST)
(excl GST)
This workshop is suitable for: sales people, business development and account managers, business owners, self-employed, consultants, freelancers.
Program Outline
9.45am
Registration. Tea and coffee provided.
10.00am—12.00pm
* Welcome and introductions.
* Why price feels personal—and why you need to find your mojo.
* Understanding the psychology of price.
* The importance of understanding your customer’s money mentality, and how that impacts your pricing.
12.05pm—12.55pm
Lunch. BYO and sit by the pool or Buy Your Own in Takapuna (just 5-10 minutes walk).
1.00pm—3.00pm
* Price setting strategies and tactics to increase sales and profitability.
* The value-price matrix and your market position.
* Understanding customer segmentation to improve profitability.
* The 7 C’s of Pricing Yourself Right
Program Outline
9.45am
Registration. Tea and coffee provided.
10.00am—12.00pm
* Welcome and introductions.
* Why price feels personal—and why you need to find your mojo.
* Understanding the psychology of price.
* The importance of understanding your customer’s money mentality, and how that impacts your pricing.
12.05pm—12.55pm
Lunch. BYO and sit by the pool or Buy Your Own in Takapuna (just 5-10 minutes walk).
1.00pm—3.00pm
* Price setting strategies and tactics to increase sales and profitability.
* The value-price matrix and your market position.
* Understanding customer segmentation to improve profitability.
* The 7 C’s of Pricing Yourself Right
Jane Francis is the author of ‘Price Yourself Right: A guide to charging what you are worth’ and ‘Price Talks: The Little book of Price Psychology’. Jane has a psychology degree and over 25 years’ sales and marketing experience, including winning awards for creating successful direct marketing campaigns.