Course Details
Writing for the Web
12 Jun 2012
Professional Development
Marketing
The University of Auckland
Room 326, Level 3, 1-11 Short Street, Auckland CBD
Full Day
8.30 - 4.30
8.30 - 4.30
$695.00
Includes morning tea, lunch and afternoon tea
Includes morning tea, lunch and afternoon tea
Most visitors assess your website in less than twenty seconds. If they don't see what they are looking for, they leave.
If search engines can't detect recent relevant content on your site, those visitors may never find you in the first place. In the vivid, active, instant world of the web, effective copy is more important than ever. You can save thousands of dollars on advertising by writing effective web copy. In this course you'll learn how to structure and present your online text in ways that work.
During this course you will learn to:
understand what your website visitors need from the text on your site
understand how search engines use copy and how to delight them with yours
use copy tone and style to build your brand and get resultsorganise your website content.
If search engines can't detect recent relevant content on your site, those visitors may never find you in the first place. In the vivid, active, instant world of the web, effective copy is more important than ever. You can save thousands of dollars on advertising by writing effective web copy. In this course you'll learn how to structure and present your online text in ways that work.
During this course you will learn to:
understand what your website visitors need from the text on your site
understand how search engines use copy and how to delight them with yours
use copy tone and style to build your brand and get resultsorganise your website content.
Kath Dewar BA (Hons), Dip (Marketing), AdvCert (Internet Marketing)
Kath has been working at the sharp end of marketing since 1989 and has held senior, strategic roles in the UK and NZ. She has helped numerous businesses with their online strategies and campaigns and was a lead volunteer in the development of the award winning and internationally acclaimed Green Party campaign for the 2008 New Zealand general election. Kath is experienced in delivering effective, enjoyable training. She is a motivating and engaging tutor who blends concepts and theory with practical examples and local case studies.
Kath has been working at the sharp end of marketing since 1989 and has held senior, strategic roles in the UK and NZ. She has helped numerous businesses with their online strategies and campaigns and was a lead volunteer in the development of the award winning and internationally acclaimed Green Party campaign for the 2008 New Zealand general election. Kath is experienced in delivering effective, enjoyable training. She is a motivating and engaging tutor who blends concepts and theory with practical examples and local case studies.