Course Details
Writing Media Releases
9 Apr 2013
Professional Development
Communication
Write Limited
4F, Level 4, Canterbury Arcade
166 – 174 Queen Street
Auckland
New Zealand
http://training.write.co.nz/venues/2-elephant-hr-training
Full Day
9:00 AM - 12:00 PM
9:00 AM - 12:00 PM
$290.00
excluding GST. per person
excluding GST. per person
We’re living in a multi-media world, but news coverage is still a vital way to get public attention and profile. A well-written, well-targeted media release puts you in control of the message, and makes the journalist’s job easy.
In Writing Media Releases you’ll transform media releases to increase their appeal to journalists and their readers, and suit the medium you’re targeting. You’ll learn as you work, getting expert input and the fresh perspective of other participants.
Depth of training
As you work together on news items, you’ll learn how to:
get the real story from your subject matter experts
find an ‘angle’ to hook the attention of the journalist, and their audience
use colourful, emotive language to make the media release appealing and relevant
structure your news item so it suits the reader and the sub-editor
target news releases to selected media, to maximise exposure
use peer review to foster better writing for both the writer and the reviewer.
Training customised for your team
We can customise this course for your team. Contact us to talk about your training needs, dates, and fees. Email training@write.co.nz. Or call us on 04 384 6447 or 0800 4WRITE (0800 497 483).
In Writing Media Releases you’ll transform media releases to increase their appeal to journalists and their readers, and suit the medium you’re targeting. You’ll learn as you work, getting expert input and the fresh perspective of other participants.
Depth of training
As you work together on news items, you’ll learn how to:
get the real story from your subject matter experts
find an ‘angle’ to hook the attention of the journalist, and their audience
use colourful, emotive language to make the media release appealing and relevant
structure your news item so it suits the reader and the sub-editor
target news releases to selected media, to maximise exposure
use peer review to foster better writing for both the writer and the reviewer.
Training customised for your team
We can customise this course for your team. Contact us to talk about your training needs, dates, and fees. Email training@write.co.nz. Or call us on 04 384 6447 or 0800 4WRITE (0800 497 483).