Course Details
Who Shot the Serif? An Introduction to Typography
10 May 2013
Professional Development
Communication
Write Limited
Level 9, Baldwins Centre
342 Lambton Quay
Wellington
New Zealand
http://training.write.co.nz/venues/1-write-wellington-office
Half Day
12:00 PM - 1:00 PM
12:00 PM - 1:00 PM
$25.00
excluding GST. per person
excluding GST. per person
Typography surrounds us. It’s one of the most-used tools in a graphic designer’s toolbox — a visual expression of our language.
At this seminar you’ll gain an insight into the world of typography. You’ll discover its origins and find out how typography speaks to us visually without us having to read the words!
What the seminar will cover
Discover the origins of terminology that you use every day
Learn how to identify different categories of typeface (for example, serif and sans serif)
Find out where typefaces come from and how each conveys different meanings
Hear the history of some popular typefaces
Get some tips and tricks about 'good' typographic practice and how to avoid 'bad' typography
About the presenter
Philippa Dawe is the Creative Director of Alexander Rose (www.alexanderrose.net), a design and branding agency. During her 20-year career, she has worked in New Zealand, Australia, the United Kingdom, and the United States. She works across all mediums of design, with brands such as Pimm's, Smirnoff, Renault, Herman Miller, Caffe L'affare, Trilogy, and Air New Zealand.
Testimonials
'Really engaging and thought provoking.' Kim Marshall, Standards New Zealand
At this seminar you’ll gain an insight into the world of typography. You’ll discover its origins and find out how typography speaks to us visually without us having to read the words!
What the seminar will cover
Discover the origins of terminology that you use every day
Learn how to identify different categories of typeface (for example, serif and sans serif)
Find out where typefaces come from and how each conveys different meanings
Hear the history of some popular typefaces
Get some tips and tricks about 'good' typographic practice and how to avoid 'bad' typography
About the presenter
Philippa Dawe is the Creative Director of Alexander Rose (www.alexanderrose.net), a design and branding agency. During her 20-year career, she has worked in New Zealand, Australia, the United Kingdom, and the United States. She works across all mediums of design, with brands such as Pimm's, Smirnoff, Renault, Herman Miller, Caffe L'affare, Trilogy, and Air New Zealand.
Testimonials
'Really engaging and thought provoking.' Kim Marshall, Standards New Zealand