Course Details
Successful Online Marketing
8 May 2015
Professional Development
Marketing
Manukau Institute of Technology
Faculty of Business and Information Technology
Reception, Floor 2
Corner of Manukau Station Road and Davies Avenue,
Manukau
Full Day
8.30am to 4.30pm
8.30am to 4.30pm
$563.50
including GST
including GST
Online marketing is now integral to most small business marketing strategies. Keeping pace with online trends and changes in purchasing behaviour can make or break a small business.
Explore the virtual landscape and learn how to use the digital tools available to you in Successful Online Marketing, a one-day intensive MIT Business Course. You’ll come away confident enough to create your own online marketing strategy and with the know-how to effectively monitor and report on results.
Don’t let your business be left behind.
Core Content
The Virtual Landscape
* Basic descriptions and definitions
* Review of trend data
* Overviews and case studies - from the online business to business to social networking. What has worked, what hasn’t and why
What’s Available Online?
* Website presence
* Advanced Search Engine Optimisation
* Email marketing
* Blogging
* Viral marketing and worldwide raves (e.g. YouTube)
* Twitter for business
* LinkedIn, Foursquare and other new developments
* The Facebook phenomenon
* What’s on the horizon?
Writing an Online Strategy
* Review of the strategic process
* Competitor analysis
* Assessing ‘What tools will for work for me?’
Monitoring and Reporting
* Online analytics
* Internal reporting about online activity
* Developing ratios and statistics that demonstrate value
Future Trends
* Social media in the work place
* Building a virtual business community
* Passion-inspired video and other creative content
Outcomes
At the end of this MIT Business Course for SMEs you will:
* Understand the fundamentals of online business and marketing
* Competently compare and contrast available online tools for business marketing
* Be able to develop an online strategy
* Know how to collect and analyse information for your online strategy
* Be aware of future trends
Training Style
* Presented by industry expert
* Real-life case studies
* Group discussion
* Action planning for your business with in-class feedback
* Post-course follow-up
Explore the virtual landscape and learn how to use the digital tools available to you in Successful Online Marketing, a one-day intensive MIT Business Course. You’ll come away confident enough to create your own online marketing strategy and with the know-how to effectively monitor and report on results.
Don’t let your business be left behind.
Core Content
The Virtual Landscape
* Basic descriptions and definitions
* Review of trend data
* Overviews and case studies - from the online business to business to social networking. What has worked, what hasn’t and why
What’s Available Online?
* Website presence
* Advanced Search Engine Optimisation
* Email marketing
* Blogging
* Viral marketing and worldwide raves (e.g. YouTube)
* Twitter for business
* LinkedIn, Foursquare and other new developments
* The Facebook phenomenon
* What’s on the horizon?
Writing an Online Strategy
* Review of the strategic process
* Competitor analysis
* Assessing ‘What tools will for work for me?’
Monitoring and Reporting
* Online analytics
* Internal reporting about online activity
* Developing ratios and statistics that demonstrate value
Future Trends
* Social media in the work place
* Building a virtual business community
* Passion-inspired video and other creative content
Outcomes
At the end of this MIT Business Course for SMEs you will:
* Understand the fundamentals of online business and marketing
* Competently compare and contrast available online tools for business marketing
* Be able to develop an online strategy
* Know how to collect and analyse information for your online strategy
* Be aware of future trends
Training Style
* Presented by industry expert
* Real-life case studies
* Group discussion
* Action planning for your business with in-class feedback
* Post-course follow-up