ParkLane Motor Inn
2 Rewiti Ave
Takapuna (Plenty of free parking)
Half Day
$195.00 + GST
Programme:
* Welcome and introductions.
* Why price feels personal and why you need to find your mojo.
* Understanding the psychology of price.
* The importance of understanding your customers money mentality, and how that impacts your pricing.
* Understanding customer segmentation to improve profitability.
* The 7 Cs you need to consider when pitching your price and handling the price negotiation.
Who should attend:
Sales people, business development and account managers, sales managers, business owners, self-employed, freelancers and consultants.
About your workshop leader:
Jane Francis is the author of 'Price Yourself Right: A guide to charging what you are worth' and 'Price Talks: The Little Book of Price Psychology'. Jane has a psychology degree and over 25 years sales and marketing experience, including winning awards for creating successful direct marketing campaigns.