Course Details

Manukau Institute of Technology

Faculty of Business and Information Technology Reception, Floor 2 Corner of Manukau Station Road and Davies Avenue, Manukau

Full Day
8.30am to 4.30pm

From marketing planning and marketing research to branding and public relations, product marketing must constantly adapt to highly competitive and constantly changing business contexts. In Product Marketing Tips, a practical one-day MIT Business Course, you’ll learn how to keep your products at the cutting edge.

Learn new marketing and sales planning techniques, gain insights into consumer behaviour trends, and review how best to research and reach your customers. Product Marketing Tips is taught by an experienced industry professional, offering follow-up support to ensure you’re on the right track to achieve your business marketing goals.
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Who should attend?
SME business owner/managers, managers in Not-For-Profits and business managers in larger organisations.

Outcomes
At the end of this MIT Business Course for SMEs you will:

Confidently compare and apply marketing techniques for enhanced product sales performance
Training Style
Presented by industry expert
Real-life case studies
Group discussion
Action planning for your business with in-class feedback
Post-course follow-up

Core Content
Marketing Tips

New marketing and sales plan techniques
Forecasting methods
Creating value in your product marketing
Market research tips
Analysing target markets
Product differentiation
Packaging and distribution
Pricing strategy trends
New ideas in advertising and promotion
Updates in online and social media strategy
Relationship management tips and tricks
Monitoring and reporting
New trends in customer behaviour