Course Details

Manukau Institute of Technology

Faculty of Business and Information Technology Reception, Floor 2 Corner of Manukau Station Road and Davies Avenue, Manukau

Full Day
8.30am to 4.30pm

Are you unsure of marketing research and marketing strategy? Are you running a service business, marketing yourself like a product? Learn to understand marketing strategy, consumer behaviour, competitor analysis and how to create your own competitive marketing strategy in Practical Marketing for Service Businesses.

This intensive one-day MIT Business Course is taught by an experienced industry professional and includes post-course follow-up to ensure your own marketing strategy is on track.
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Who should attend?
SME owner/managers, marketing managers and coordinators in SMEs and Not-For-Profits.

Outcomes
At the end of this MIT Business Course for SMEs you will:

Understand the marketing process in context of the service industry
More readily identify marketing opportunities
Feel confident in evaluating a marketing strategy
Know how to design competitive marketing tactics
Comfortably analyse a marketing budget

Training Style
Presented by industry expert
Real-life case studies
Introduction to current thinking and practice
Group discussion and in-class feedback
Action plans completed in-class
Post-course exercises
Post-course follow-up

Core content
The Marketing Process

Key terms
An outline of the marketing process
Features of marketing for service industries
Marketing and the strategic plan
Marketing ethics for service industries
Understanding your market

Market research and consumer behaviour
Competitor analysis
Service offerings
Market segmentation and positioning
Marketing Strategy

Tools and templates for developing a marketing strategy
The marketing mix (products, mediums, pricing, promotion, distribution etc.)
Competitive Marketing Strategies

Sustaining competitive advantage
Collaboration
Use of the internet and social media
Managing a Marketing Budget

Key budgeting terms
Forecasting
Indicators and timeline analysis