Course Details
Plain English and Your Brand
27 Jun 2013
Professional Development
Communication
Write Limited
Level 9, Baldwins Centre
342 Lambton Quay
Wellington
New Zealand
http://training.write.co.nz/venues/1-write-wellington-office
Full Day
9:00 AM - 4:30 PM
9:00 AM - 4:30 PM
$580.00
excluding GST. per person
excluding GST. per person
You've invested heavily in your branding — but does your everyday writing live up to it? Come to this 1-day workshop to learn how to consider your organisation's written communication in a whole new light. Discover where brand and writing style connect through this practical, research-based workshop.
Who this training is for
This workshop will give you the skills to back up your brand with clear communication. Be prepared to share your documents and your opinions. You’ll spend time analysing your own material and you’ll get useful feedback from others.
Topics
The workshop will cover:
what the term ‘brand’ really means
how writing style reflects brand
the voice of your brand in everyday documents
how to turn on your brand voice
how to conduct a comprehensive brand audit.
Please bring along:
at least two pieces of branded material, such as brochures, information sheets, and published reports
at least two internal ‘everyday’ documents such as letters, reports, emails to people outside of your organisation
a printout of your website home page, preferably in colour
Would you like us to work with you on a writing project that walks the talk of your brand?
Training customised for your team
You can have a unique training programme customised especially for your organisation.
Contact us to talk about your training needs, dates, and fees. Email training@write.co.nz. Or call us on 04 384 6447 or 0800 4WRITE (0800 497 483).
Testimonials
'Thank you for a very useful, practical course which gave me some very good advice for keeping our written content on brand - particularly as my company is currently going through a major rebrand.' Stacy Mohan - Medical Assurance Society of New Zealand
'Highly recommend this course - it fills a gap in the training market'. Lesley Regan - Land Transport Safety Authority
More testimonials for our Everyday Writing and Your Brand workshop
Who this training is for
This workshop will give you the skills to back up your brand with clear communication. Be prepared to share your documents and your opinions. You’ll spend time analysing your own material and you’ll get useful feedback from others.
Topics
The workshop will cover:
what the term ‘brand’ really means
how writing style reflects brand
the voice of your brand in everyday documents
how to turn on your brand voice
how to conduct a comprehensive brand audit.
Please bring along:
at least two pieces of branded material, such as brochures, information sheets, and published reports
at least two internal ‘everyday’ documents such as letters, reports, emails to people outside of your organisation
a printout of your website home page, preferably in colour
Would you like us to work with you on a writing project that walks the talk of your brand?
Training customised for your team
You can have a unique training programme customised especially for your organisation.
Contact us to talk about your training needs, dates, and fees. Email training@write.co.nz. Or call us on 04 384 6447 or 0800 4WRITE (0800 497 483).
Testimonials
'Thank you for a very useful, practical course which gave me some very good advice for keeping our written content on brand - particularly as my company is currently going through a major rebrand.' Stacy Mohan - Medical Assurance Society of New Zealand
'Highly recommend this course - it fills a gap in the training market'. Lesley Regan - Land Transport Safety Authority
More testimonials for our Everyday Writing and Your Brand workshop