Course Details

Manukau Institute of Technology

Faculty of Business and Information Technology Reception, Floor 2 Corner of Manukau Station Road and Davies Avenue, Manukau

Two Days
8.30am to 4.30pm both days

Marketing is essential to any business that values its continued existence. It’s a frontline business function that monitors customer needs and wants and ensures your products and services are aligned to those needs.

Revisit the fundamentals of marketing, create and examine a marketing strategy in a virtual context and come away confident in managing your marketing budget and your marketing team. Learn these skills and more in Marketing Management, an intensive two-day MIT Business Course.
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Who should attend?
Managers and supervisors in larger organisations.

Outcomes
At the end of this MIT Business Course for Corporates, you will:

Understand the basic theories and principles of marketing
Know the process for understanding a market and its competitors
Competently outline a marketing strategy
Compare and contrast online marketing tools
Know how to better prepare and manage a marketing budget
Have techniques to enhance team management outcomes

In-house option available
Customisable course content
Training Style
Presented by industry expert
Real-life case studies
Group discussion
Action planning for your business with in-class feedback
Post-course follow-up

Core Content
Marketing Fundamentals

What is marketing?
The marketing process
Marketing and the strategic planning process
Marketing ethics
Understanding your Market

Know your product
Marketing research
Market segmentation
Customer behaviours
Competitor analysis
Product positioning
Marketing Strategy

Tools and templates for developing a marketing strategy
The marketing mix (products, mediums, pricing, promotion, distribution etc.)
Being competitive
Collaborative environments
The Virtual Landscape

Basic descriptions and definitions
Review of trend data
An overview of online business and social networking
What has worked online and what hasn’t
The online strategy
Future trends
Managing a Marketing Budget

Key budgeting terms
Forecasting
Managing project scope creep
Indicators and time series analysis
Managing a Marketing Team

What your business expects from marketing
Marketing department staff
Common systems and processes
Managing throughput
Using consultants