Course Details
Making the Most of Digital Marketing
23 May 2012
Professional Development
Marketing
The University of Auckland
Room 332, Level 3, 1-11 Short Street, Auckland, CBD
Two Days
8.30 - 4.30
8.30 - 4.30
$1,220.00
Includes morning tea, lunch and afternoon tea
Includes morning tea, lunch and afternoon tea
Would you like to use technology to attract new customers and build business relationships?
Rapidly changing technology presents a vast new array of marketing opportunities. We need to understand who is on- line and why. We need to look at next-generation websites as places 'to do things' and keep up with these developments.
This interactive two-day course will examine social networking sites, blogs, wikis, forums, user-generated content and other Web2 opportunities. You will explore the challenges and opportunities of the internet as a community forum.
On completion of the course you will have the confidence and knowledge to select, plan and manage up-to-date digital marketing activities.
Course outline
This course will cover:
Day One
a conceptual model for digital communications
a power-shift in publication and communication
a marketplace of behaviours
digital leverage of sponsorship
NZ Internet usage patterns
digital user typology
understanding user types
building sales and loyalty through enhanced web functionality
marketing in active media
data, txt, email and privacy
blogs and forums.
Day Two
online spaces supporting social connection
user generated content and the democratisation of rich media
wikis - the web as collaboration
viral marketing - spreading content
learning online - an overview and opportunities
luring users - search engine marketing and online listings
hi-jacking traffic - online advertising
usability, navigation and landing pages
selecting, testing and critical success factors
future trends.
Learning outcomes
During this course you will learn to:
appreciate the range of new digital marketing opportunities
understand the latest online behavioural trends
understand the challenges and opportunities presented by social networking sites
understand the risks and opportunities concerning data, txt campaigns, email and privacy.
Who should attend?
This training course is for business people, managers, innovators and marketers who already have a basic understanding of Internet marketing and want to learn more.
Rapidly changing technology presents a vast new array of marketing opportunities. We need to understand who is on- line and why. We need to look at next-generation websites as places 'to do things' and keep up with these developments.
This interactive two-day course will examine social networking sites, blogs, wikis, forums, user-generated content and other Web2 opportunities. You will explore the challenges and opportunities of the internet as a community forum.
On completion of the course you will have the confidence and knowledge to select, plan and manage up-to-date digital marketing activities.
Course outline
This course will cover:
Day One
a conceptual model for digital communications
a power-shift in publication and communication
a marketplace of behaviours
digital leverage of sponsorship
NZ Internet usage patterns
digital user typology
understanding user types
building sales and loyalty through enhanced web functionality
marketing in active media
data, txt, email and privacy
blogs and forums.
Day Two
online spaces supporting social connection
user generated content and the democratisation of rich media
wikis - the web as collaboration
viral marketing - spreading content
learning online - an overview and opportunities
luring users - search engine marketing and online listings
hi-jacking traffic - online advertising
usability, navigation and landing pages
selecting, testing and critical success factors
future trends.
Learning outcomes
During this course you will learn to:
appreciate the range of new digital marketing opportunities
understand the latest online behavioural trends
understand the challenges and opportunities presented by social networking sites
understand the risks and opportunities concerning data, txt campaigns, email and privacy.
Who should attend?
This training course is for business people, managers, innovators and marketers who already have a basic understanding of Internet marketing and want to learn more.
Kath Dewar BA (Hons), Dip (Marketing), AdvCert (Internet Marketing)
Kath has been working at the sharp end of marketing since 1989 and has held senior, strategic roles in the UK and NZ. She has helped numerous businesses with their online strategies and campaigns and was a lead volunteer in the development of the award winning and internationally acclaimed Green Party campaign for the 2008 New Zealand general election. Kath is experienced in delivering effective, enjoyable training. She is a motivating and engaging tutor who blends concepts and theory with practical examples and local case studies.
Kath has been working at the sharp end of marketing since 1989 and has held senior, strategic roles in the UK and NZ. She has helped numerous businesses with their online strategies and campaigns and was a lead volunteer in the development of the award winning and internationally acclaimed Green Party campaign for the 2008 New Zealand general election. Kath is experienced in delivering effective, enjoyable training. She is a motivating and engaging tutor who blends concepts and theory with practical examples and local case studies.