Course Details

David Forman Limited

Auckland, details will follow upon confirmation of booking

Two Days
2 days, plus preparation & post-workshop activities

This practical programme provides participants with the knowledge and skills to maximise the opportunities with their most important customers. It will help them to recognise and manage their key accounts by providing them with the tools and resources to better understand the business relationship, the strategic imperatives of their business and yours and what it takes to take them from a customer to a true business partner.

Participants will come away from the workshop with a completed analysis of one key account business that they will use as a blueprint for others.
What participants have said“The course dramatically opened my eyes to the importance of a strategic approach and background preparation prior to the tactical approach of account management” Account Manager, TV3
What they’ll get from itThe ability to recognise key criteria for identifying a key account
A stronger strategic understanding of key customers drivers, issues and environment
Improved skills in creating appropriate strategies around managing their key accounts
Enhanced ability to build partnership relationships
More revenue from top customers

David Forman consultant trainers are highly experienced professionals who have each led successful business careers before joining David Forman to pass on their experience and insights to others.

They constantly monitor international developments in performance management and learning to ensure their teaching achieves changes in attitude and behaviour, which are constructive and long lasting.