Course Details
JSDC Shopper Insights
Arranged as requested, in house
Industry
Retail
JSD Consulting
In house Program arranged to suit client and JSDC as requested.
Flexible
$2,500.00
per day, excluding GST. Costs vary depending on group size, materials, project size, preparation etc
per day, excluding GST. Costs vary depending on group size, materials, project size, preparation etc
Shopper Insights is a walk in the shoes of a retail shopper, uncovering the science of shoppers. It is a brand new program which is proving extremely popular among all forms of retail, from fashion to grocery, toys to hardware.
Focus areas include:
- Understand and analyse all the stakeholders and the impact they have at the POP.
- Design and implement a Point of Purchase plan
- Do your own in store shopper research
- Understand and apply the difference between shoppers and consumers to your category
- Proactively apply merchandising and ranging to the store which enhances sales and profit
- Analyse the service elements of a store that are non-people centric
- Be up to date with the latest thinking in in store branding including the role of the 5 senses in store.
- Fully appreciate store design principles and the way in which traffic flow and shopper behaviour is managed
- Develop plans to increase or build basket value, average weight of purchase and frequency of purchase
- Determine the right promotion mechanics for your category, product or range
- Understand the effect different pricing principles have on your product range and the way shoppers respond to price
- Conduct an actual floor walk and note the opportunities that present themselves in a store
Focus areas include:
- Understand and analyse all the stakeholders and the impact they have at the POP.
- Design and implement a Point of Purchase plan
- Do your own in store shopper research
- Understand and apply the difference between shoppers and consumers to your category
- Proactively apply merchandising and ranging to the store which enhances sales and profit
- Analyse the service elements of a store that are non-people centric
- Be up to date with the latest thinking in in store branding including the role of the 5 senses in store.
- Fully appreciate store design principles and the way in which traffic flow and shopper behaviour is managed
- Develop plans to increase or build basket value, average weight of purchase and frequency of purchase
- Determine the right promotion mechanics for your category, product or range
- Understand the effect different pricing principles have on your product range and the way shoppers respond to price
- Conduct an actual floor walk and note the opportunities that present themselves in a store
Jean du Rand, Director JSDC
Jean has worked in Retail, Wholesale and FMCG for the past 23 years. In this time he has held senior positions in Merchandise, Projects and HR and consults to companies in New Zealand, Australia, South Africa, China and the USA.
His areas of expertise are best described by his accomplishments of the last 10 years. These include the initiation and set up of Africa's first ever B.Comm. Retail degree, the successful completion of numerous Merchandise related projects for retailers and wholesalers, the design and delivery of numerous selling, buying and trading related educational courses for the value chain, and the regular requests for his consultancy both sides of the Tasman. JSDC staff have also worked extensively with organisations to strategically redesign their product divisions to deliver against changing customer expectations. To this end they have designed, built and utilised their own change management toolkit specific to the Retail and Wholesale industry as well as their Manufacturers.
More recent projects have included the design, development and implementation of Buying Schools for retailers in NZ, product launches in the supermarket channel and the development and use of Management Assessment centres for local retail and manufacturing companies.
JSDC employs multiple trainers, researchers and facilitators and their client list includes a great many of the large NZ and Australian based FMCG manufacturers and retailers.
Jean has worked in Retail, Wholesale and FMCG for the past 23 years. In this time he has held senior positions in Merchandise, Projects and HR and consults to companies in New Zealand, Australia, South Africa, China and the USA.
His areas of expertise are best described by his accomplishments of the last 10 years. These include the initiation and set up of Africa's first ever B.Comm. Retail degree, the successful completion of numerous Merchandise related projects for retailers and wholesalers, the design and delivery of numerous selling, buying and trading related educational courses for the value chain, and the regular requests for his consultancy both sides of the Tasman. JSDC staff have also worked extensively with organisations to strategically redesign their product divisions to deliver against changing customer expectations. To this end they have designed, built and utilised their own change management toolkit specific to the Retail and Wholesale industry as well as their Manufacturers.
More recent projects have included the design, development and implementation of Buying Schools for retailers in NZ, product launches in the supermarket channel and the development and use of Management Assessment centres for local retail and manufacturing companies.
JSDC employs multiple trainers, researchers and facilitators and their client list includes a great many of the large NZ and Australian based FMCG manufacturers and retailers.