Course Details
JSDC Shopfloor Sales
Arranged as requested, in house
Industry
Retail
JSD Consulting
To be arranged between Client and JSDC contact
Flexible
$2,500.00
per day, excluding GST. Costs vary depending on group size, materials, project size, preparation etc
per day, excluding GST. Costs vary depending on group size, materials, project size, preparation etc
Shopfloor Sales
Department store sales depend on the people making the sale being in a position to see and conclude sales opportunities when they present themselves. Even this is not effective though as the real measure remains building loyalty over time and ensuring your customers become your conversational marketers. Here, and only here, is the true value of the sales person measured. This program explores the methods, types and opportunities that sales excellence provides your business. The course shows simple yet effective ways to set and maintain simple yet superbly effective customer sales standards, focusing on the loyalty building as much as it does on the actual sale. It also ensures you look at service which not only focuses on staff-customer interaction but also focuses on the other often overlooked elements such as merchandising with a service bias, floor standards, dress, lighting, colour etc. Sales people are your most critical point of interaction with your customers and speak volumes about how much you say (and don’t say) about your attitude to sales and service.
Content includes:
• Sales and service
• The components of service
• 6 steps to successful shop floor selling
• Body Language
• Shopper types
• Dealing with difficult customers
• Store ambience
Department store sales depend on the people making the sale being in a position to see and conclude sales opportunities when they present themselves. Even this is not effective though as the real measure remains building loyalty over time and ensuring your customers become your conversational marketers. Here, and only here, is the true value of the sales person measured. This program explores the methods, types and opportunities that sales excellence provides your business. The course shows simple yet effective ways to set and maintain simple yet superbly effective customer sales standards, focusing on the loyalty building as much as it does on the actual sale. It also ensures you look at service which not only focuses on staff-customer interaction but also focuses on the other often overlooked elements such as merchandising with a service bias, floor standards, dress, lighting, colour etc. Sales people are your most critical point of interaction with your customers and speak volumes about how much you say (and don’t say) about your attitude to sales and service.
Content includes:
• Sales and service
• The components of service
• 6 steps to successful shop floor selling
• Body Language
• Shopper types
• Dealing with difficult customers
• Store ambience
Jean du Rand, Director JSDC
Jean has worked in Retail, Wholesale and FMCG for the past 23 years. In this time he has held senior positions in Merchandise, Projects and HR and consults to companies in New Zealand, Australia, South Africa, China and the USA.
His areas of expertise are best described by his accomplishments of the last 10 years. These include the initiation and set up of Africa's first ever B.Comm. Retail degree, the successful completion of numerous Merchandise related projects for retailers and wholesalers, the design and delivery of numerous selling, buying and trading related educational courses for the value chain, and the regular requests for his consultancy both sides of the Tasman. JSDC staff have also worked extensively with organisations to strategically redesign their product divisions to deliver against changing customer expectations. To this end they have designed, built and utilised their own change management toolkit specific to the Retail and Wholesale industry as well as their Manufacturers.
More recent projects have included the design, development and implementation of Buying Schools for retailers in NZ, product launches in the supermarket channel and the development and use of Management Assessment centres for local retail and manufacturing companies.
JSDC employs multiple trainers, researchers and facilitators and their client list includes a great many of the large NZ and Australian based FMCG manufacturers and retailers.
Jean has worked in Retail, Wholesale and FMCG for the past 23 years. In this time he has held senior positions in Merchandise, Projects and HR and consults to companies in New Zealand, Australia, South Africa, China and the USA.
His areas of expertise are best described by his accomplishments of the last 10 years. These include the initiation and set up of Africa's first ever B.Comm. Retail degree, the successful completion of numerous Merchandise related projects for retailers and wholesalers, the design and delivery of numerous selling, buying and trading related educational courses for the value chain, and the regular requests for his consultancy both sides of the Tasman. JSDC staff have also worked extensively with organisations to strategically redesign their product divisions to deliver against changing customer expectations. To this end they have designed, built and utilised their own change management toolkit specific to the Retail and Wholesale industry as well as their Manufacturers.
More recent projects have included the design, development and implementation of Buying Schools for retailers in NZ, product launches in the supermarket channel and the development and use of Management Assessment centres for local retail and manufacturing companies.
JSDC employs multiple trainers, researchers and facilitators and their client list includes a great many of the large NZ and Australian based FMCG manufacturers and retailers.