Course Details
JSDC Category Management
In house Program arranged to suit client and JSDC as requested.
Industry
Retail
JSD Consulting
In house Program arranged to suit client and JSDC as requested.
Flexible
$2,500.00
per day, excluding GST. Costs vary depending on group size, materials, project size, preparation etc
per day, excluding GST. Costs vary depending on group size, materials, project size, preparation etc
The Value Chain has evolved. From source of supply to the customer interface the innovation of product management and ranging has meant more and more suppliers, distributors and retailers are adopting the principles fundamental to Category Management - put another way, the ability to tell stories based on how customers shop is dictating how we range, merchandise and present our categories. All players in the value chain have a role to play and this course is designed to introduce these concepts.
Content includes:
• Defining Category Management
• The customers shopping schema
• Store design
• Product Ranging principles
• Strategic Category Management
• Understanding Customer Decision making
• Merchandising Principles
• Range planning, Price Planning and POS
• Defining new categories—what and why
• Measuring and Monitoring Category performance
• Implementing a category plan
• Organisational Principles
Content includes:
• Defining Category Management
• The customers shopping schema
• Store design
• Product Ranging principles
• Strategic Category Management
• Understanding Customer Decision making
• Merchandising Principles
• Range planning, Price Planning and POS
• Defining new categories—what and why
• Measuring and Monitoring Category performance
• Implementing a category plan
• Organisational Principles
Jean du Rand, Director JSDC
Jean has worked in Retail, Wholesale and FMCG for the past 23 years. In this time he has held senior positions in Merchandise, Projects and HR and consults to companies in New Zealand, Australia, South Africa, China and the USA.
His areas of expertise are best described by his accomplishments of the last 10 years. These include the initiation and set up of Africa's first ever B.Comm. Retail degree, the successful completion of numerous Merchandise related projects for retailers and wholesalers, the design and delivery of numerous selling, buying and trading related educational courses for the value chain, and the regular requests for his consultancy both sides of the Tasman. JSDC staff have also worked extensively with organisations to strategically redesign their product divisions to deliver against changing customer expectations. To this end they have designed, built and utilised their own change management toolkit specific to the Retail and Wholesale industry as well as their Manufacturers.
More recent projects have included the design, development and implementation of Buying Schools for retailers in NZ, product launches in the supermarket channel and the development and use of Management Assessment centres for local retail and manufacturing companies.
JSDC employs multiple trainers, researchers and facilitators and their client list includes a great many of the large NZ and Australian based FMCG manufacturers and retailers.
Jean has worked in Retail, Wholesale and FMCG for the past 23 years. In this time he has held senior positions in Merchandise, Projects and HR and consults to companies in New Zealand, Australia, South Africa, China and the USA.
His areas of expertise are best described by his accomplishments of the last 10 years. These include the initiation and set up of Africa's first ever B.Comm. Retail degree, the successful completion of numerous Merchandise related projects for retailers and wholesalers, the design and delivery of numerous selling, buying and trading related educational courses for the value chain, and the regular requests for his consultancy both sides of the Tasman. JSDC staff have also worked extensively with organisations to strategically redesign their product divisions to deliver against changing customer expectations. To this end they have designed, built and utilised their own change management toolkit specific to the Retail and Wholesale industry as well as their Manufacturers.
More recent projects have included the design, development and implementation of Buying Schools for retailers in NZ, product launches in the supermarket channel and the development and use of Management Assessment centres for local retail and manufacturing companies.
JSDC employs multiple trainers, researchers and facilitators and their client list includes a great many of the large NZ and Australian based FMCG manufacturers and retailers.