Course Details
Introduction to Social Media Marketing with Linda Coles (2 Hours)
7 Aug 2012
Professional Development
Marketing
New Zealand Institute of Management
4th Floor, Phillips Fox Tower, 209 Queen St, Auckland, CBD
Event
2 Hours
2 Hours
$350.00
for members and $500.00 for non members
for members and $500.00 for non members
TWO HOUR WORKSHOP - INTRODUCTION TO SOCIAL MEDIA MARKETING WITH LINDA COLES
A 2-hour planning session, which will cover:
Know where your target market hang out
What do your target market want?
Social media plan for the next 3, 6 and 12 months
Content plan which will mirror your marketing plan
A pre-mortem
LEARNING OUTCOMES
This planning session will ensure:
Your content mirrors what your target market want
You know where your content is coming from
You decide on how the pages will be run
You know who will be responsible
There are agreed rules around the pages
You know how to promote your efforts
PROGRAMME STRUCTURE
This is an interactive session, with in-depth skill practice. Please ensure you bring along your Laptop so you can get the full benefit of Linda's expertise and coaching.
* BONUS: Each participant will receive a copy of Linda Coles' book - 'Learn Marketing with Social Media in 7 Days'
A 2-hour planning session, which will cover:
Know where your target market hang out
What do your target market want?
Social media plan for the next 3, 6 and 12 months
Content plan which will mirror your marketing plan
A pre-mortem
LEARNING OUTCOMES
This planning session will ensure:
Your content mirrors what your target market want
You know where your content is coming from
You decide on how the pages will be run
You know who will be responsible
There are agreed rules around the pages
You know how to promote your efforts
PROGRAMME STRUCTURE
This is an interactive session, with in-depth skill practice. Please ensure you bring along your Laptop so you can get the full benefit of Linda's expertise and coaching.
* BONUS: Each participant will receive a copy of Linda Coles' book - 'Learn Marketing with Social Media in 7 Days'
Linda Coles