Course Details
Heuristics and Your Writing
30 Apr 2013
Professional Development
Communication
Write Limited
Level 9, Baldwins Centre
342 Lambton Quay
Wellington
New Zealand
http://training.write.co.nz/venues/1-write-wellington-office
After Hours
2:00 PM - 4:30 PM
2:00 PM - 4:30 PM
$249.00
excluding GST per person
excluding GST per person
Description
For your writing to be really effective, you need to get into your reader's head.
This short, highly-applied workshop focuses on the psychology behind what you write and the hidden factors that influence your reader's reaction.
You'll learn new tools to help you connect effectively, whether you are writing a report, proposal, letter, business case, or email.
'Heuristics' is the latest brain research into how people are hard-wired to make decisions and receive information. We've taken the academic research and applied it to written information, to give you valuable and practical insights into how to write more powerfully.
Using these fascinating tools you'll learn how to:
make a good first impression
make your reader keen to read on
overcome your reader’s resistance or inattention
make sure your key messages hit the mark
persuade the reader to your point of view.
Who this training is for
This workshop is for all writers and editors.
Testimonials
‘An interesting, intelligent, thought-provoking workshop. Highly recommended! Diana was an excellent presenter.’ Sarah Letellier, IRD
'This is about audience engagement and goes deeper than the usual teachings and techniques. It's invaluable for captivating your audience.' Maryland Spencer
'Challenges some of the ways we write for our readers.' Sarah Clark, Parliamentary Commissioner for the Environment
More testimonials for our Heuristics and Your Writing workshop
For your writing to be really effective, you need to get into your reader's head.
This short, highly-applied workshop focuses on the psychology behind what you write and the hidden factors that influence your reader's reaction.
You'll learn new tools to help you connect effectively, whether you are writing a report, proposal, letter, business case, or email.
'Heuristics' is the latest brain research into how people are hard-wired to make decisions and receive information. We've taken the academic research and applied it to written information, to give you valuable and practical insights into how to write more powerfully.
Using these fascinating tools you'll learn how to:
make a good first impression
make your reader keen to read on
overcome your reader’s resistance or inattention
make sure your key messages hit the mark
persuade the reader to your point of view.
Who this training is for
This workshop is for all writers and editors.
Testimonials
‘An interesting, intelligent, thought-provoking workshop. Highly recommended! Diana was an excellent presenter.’ Sarah Letellier, IRD
'This is about audience engagement and goes deeper than the usual teachings and techniques. It's invaluable for captivating your audience.' Maryland Spencer
'Challenges some of the ways we write for our readers.' Sarah Clark, Parliamentary Commissioner for the Environment
More testimonials for our Heuristics and Your Writing workshop