Course Details
Crafting Good Copy
13 Sep 2012
Professional Development
Marketing
The University of Auckland
Room 326, Level 3, 1-11 Short Street, Auckland CBD
Full Day
8.30 - 4.30
8.30 - 4.30
$695.00
Includes morning tea, lunch and afternoon tea
Includes morning tea, lunch and afternoon tea
As a writer are you perplexed by press releases and daunted by direct mail?
Crafting Good Copy is a one-day course that will help you write persuasive, effective copy that speaks to your target audience across all media - print, direct marketing, online and radio.
This short course offers proven tips and techniques linked to real world examples that will give you the confidence and skills to craft expert copy for marketing and communications.
Learn to write copy that achieves the desired brief for your company, cause or organisation.
The course includes a customised workshop session where you can bring a project you are working on and you will receive practical feedback that can be applied immediately.
During this course you will learn to:
prepare copy designed for your target market
identify and prioritise the key message to communicate in your copy
understand and apply proven techniques for print copy - newsletters, brochures, posters, ads, profiles
apply techniques to make short and long copy readable and engaging
understand and apply proven techniques for radio copy.
Crafting Good Copy is a one-day course that will help you write persuasive, effective copy that speaks to your target audience across all media - print, direct marketing, online and radio.
This short course offers proven tips and techniques linked to real world examples that will give you the confidence and skills to craft expert copy for marketing and communications.
Learn to write copy that achieves the desired brief for your company, cause or organisation.
The course includes a customised workshop session where you can bring a project you are working on and you will receive practical feedback that can be applied immediately.
During this course you will learn to:
prepare copy designed for your target market
identify and prioritise the key message to communicate in your copy
understand and apply proven techniques for print copy - newsletters, brochures, posters, ads, profiles
apply techniques to make short and long copy readable and engaging
understand and apply proven techniques for radio copy.
Jane Berney PGDip(Comm)
Jane has worked as a copywriter and creative director in New Zealand and Australia. Along the way Jane has written industry and academic articles, been instrumental in establishing and managing training programmes to nurture young creatives into the ad industry, and designed and taught Ad Creativity papers at the Auckland University of Technology on copywriting and campaigns.
Jane has worked as a copywriter and creative director in New Zealand and Australia. Along the way Jane has written industry and academic articles, been instrumental in establishing and managing training programmes to nurture young creatives into the ad industry, and designed and taught Ad Creativity papers at the Auckland University of Technology on copywriting and campaigns.