Course Details
Chinese Social Media: Strike While the Iron's Hot!
16 May 2013
Industry
Hospitality, Travel and Tourism
syENGAGE Ltd
syENGAGE office, level 3, 187 Queen Street, Auckland
Half Day
1pm-4pm
1pm-4pm
$499.00
Prime Minister John Key says 1 million Chinese tourists will be visiting our shores annually in just 5 years' time. Are you ready?
Or is your business missing out on the number one secret for reaching Chinese tourists?
Chinese Social Media provides a cost-effective, powerful way to build long-term relationships with your potential customers.
Chinese are the world's biggest users of online social media
Auckland Airport recently signed a deal with Chinese web giant Sina Weibo
Both Tourism NZ and TIANZ recommend social media to tap into powerful networks and word-of-mouth referrals
However... there are a lot of barriers for NZ companies.
The natural language barrier
Chinese social media is completely different from our familiar platforms of Facebook, YouTube, etc.
The cultural barrier
"China Social Media for NZ Tourism Businesses" helps you understand how to use social media to:
Reach more Chinese customers
Master the art of understanding your customers more
Boost word of mouth referrals by creating a better experience
Gain more control over your marketing by having a direct relationship with your customers
In this 3.5 hour workshop, you'll learn:
Weibo vs. Wechat - which one's better?
How do international Chinese travellers use social media?
How social media works for research and customer experience, as well as marketing
How to identify and cultivate your KOLs (Key Opinion Leaders)
Most importantly, you'll step into the world of your customers, and understand just what it is they're doing with their phones!
You'll go away with:
The 3 acronyms you need to know: POEM, FACE and KOL
syENGAGE's frameworks for making social media work across your whole business
Details and insider secrets of the hottest Chinese social media platforms used by travellers today
Who's it for?
Any tourism business in New Zealand that's interested in the rapidly growing China market
All levels of social media experience - our small class sizes mean you can have all your questions answered
English speaking people - we'll be talking about mandarin, but not in mandarin, so don't worry if you don't speak Chinese (yet).
YOU. You know you need this.
Or is your business missing out on the number one secret for reaching Chinese tourists?
Chinese Social Media provides a cost-effective, powerful way to build long-term relationships with your potential customers.
Chinese are the world's biggest users of online social media
Auckland Airport recently signed a deal with Chinese web giant Sina Weibo
Both Tourism NZ and TIANZ recommend social media to tap into powerful networks and word-of-mouth referrals
However... there are a lot of barriers for NZ companies.
The natural language barrier
Chinese social media is completely different from our familiar platforms of Facebook, YouTube, etc.
The cultural barrier
"China Social Media for NZ Tourism Businesses" helps you understand how to use social media to:
Reach more Chinese customers
Master the art of understanding your customers more
Boost word of mouth referrals by creating a better experience
Gain more control over your marketing by having a direct relationship with your customers
In this 3.5 hour workshop, you'll learn:
Weibo vs. Wechat - which one's better?
How do international Chinese travellers use social media?
How social media works for research and customer experience, as well as marketing
How to identify and cultivate your KOLs (Key Opinion Leaders)
Most importantly, you'll step into the world of your customers, and understand just what it is they're doing with their phones!
You'll go away with:
The 3 acronyms you need to know: POEM, FACE and KOL
syENGAGE's frameworks for making social media work across your whole business
Details and insider secrets of the hottest Chinese social media platforms used by travellers today
Who's it for?
Any tourism business in New Zealand that's interested in the rapidly growing China market
All levels of social media experience - our small class sizes mean you can have all your questions answered
English speaking people - we'll be talking about mandarin, but not in mandarin, so don't worry if you don't speak Chinese (yet).
YOU. You know you need this.
Simon Young is a principal of social media consultancy syENGAGE, and a coauthor of the book “Social Media MBA”.
He's been a speaker, consultant and writer for over ten years, helping people see the new world of marketing and communications. Simon has spoken at conferences across the Asia Pacific Region, and been a regular presence in business magazines, TV and radio as a contributor and commentator.
Simon's passion is the organisational impact of social media - how it's a powerful force for organisational change. He's also passionate about New Zealand's relationship with China, and has pioneered syENGAGE's Chinese social media service. Simon has more than 4000 followers on the "Chinese Twitter", Sina Weibo, and has been featured on New Zealand's most visited Chinese language website.
Most of all, Simon is a passionate believer in interactivity … so please, pepper him with questions.
He's been a speaker, consultant and writer for over ten years, helping people see the new world of marketing and communications. Simon has spoken at conferences across the Asia Pacific Region, and been a regular presence in business magazines, TV and radio as a contributor and commentator.
Simon's passion is the organisational impact of social media - how it's a powerful force for organisational change. He's also passionate about New Zealand's relationship with China, and has pioneered syENGAGE's Chinese social media service. Simon has more than 4000 followers on the "Chinese Twitter", Sina Weibo, and has been featured on New Zealand's most visited Chinese language website.
Most of all, Simon is a passionate believer in interactivity … so please, pepper him with questions.