Summary for Thursday June 16, 2011

Date:Thursday Jun 16, 2011

Title:Get results by understanding how your staff think

Abstract:We all think differently, we all have our own unique view of the world and put completely different meanings from one another, to everything that happens around us, to conversations that we have, to things we pick up in the news etc.

Date:Thursday Jun 16, 2011

Title:COMMUNICATING WITH CUSTOMERS

Abstract:Advertising through paid media has been the dominant form of marketing for most large companies for over a century. The logic has been simple. Communicate the benefits of the product to Customers and count on the resulting increase in awareness, knowledge, and evaluation to lead to higher sales.